Articles/Blogs and More
The Difference Between Print Advertising and Online Marketing
The main differences between print advertising and online marketing are the timeframe and nature in which a potential customer responds. When someone is holding the newspaper and looking at an ad, you must grab them immediately to take action. When it comes to online marketing and social media, you should recognize that you are engaging…
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WHAT ARE THE POLITICIANS THINKING? I’M MAD AND I DON’T WANT TO TAKE IT ANYMORE.
Hello fellow lovers of museums, arts, culture, the outdoors and historical resources,
There seems to be never ending dire news about politicians and their heavy handed axes toward the arts, historic preservation and cultural funding – from the National Endowment for the Arts (a proposal is to eliminate all funding immediately!) the National Endowment for the…
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Connecting the Mind and the Spirit in Outdoor Education and the Informal Science World
By Dave Imbrogno
In the outdoor education and informal science world we design programs, build exhibits and seek to create and evaluate hands-on and minds-on experiences. Over the past twenty five years or so, we have learned many new techniques to connect our audiences with science and nature through the mind, but how well are we…
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From the Rock and Roll Hall of Fame and Cleveland Museum of Natural History Museum to Balboa Park – Learning and Sharing with Colleagues
At the Smith Leadership Symposia in Balboa Park, in the afternoon, we broke into small groups to consider how to create marketing and programming for visitors with distinct motivations. Dr. John Falk was facilitating our discussions. When he arrived at our table, I could not help myself. “Dr. Falk, You’re My Hero!” I exclaimed. Not…
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Your Year-End Fund Raising Letter Could Net Significant Returns
Now that the elections are finished and some of the “noise” is dying down, most of us are realizing a short lull before the onslaught of holiday messages, online, through the post office, television, radio and print. Take advantage of this lull to put the finishing touches on your year end fund raising letter….
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HOW IS THE RECESSION AFFECTING NONPROFITS – NEW STUDY IS RELEASED
“Top indicator that your Board is not facing reality”
A thorough picture of how the recession is affecting nonprofit jobs was recently released by John Hopkins University’s Center for Civil Society Studies. You can find the article at:
http://www.ccss.jhu.edu/index.php?section=content&view=16⊂=104&tri=94
The study’s survey included 1,100 nonprofit organizations in four key fields; one of them termed “the arts.” The…
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Quick Ammo for your Next Donor Meeting
from Americans for the Arts or
www.artsusa.org
In spring 2004, the National School Boards Association and Americans for the Arts convened to discuss opportunities for collaboration in a nationwide campaign to increase the presence and quality of arts education in American public schools. The arts serve as a critical component to a complete education and are proven…
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WHAT A LEAF HAS SEEN
By Dave Imbrogno
In the outdoor education and informal
science world we design programs,
build exhibits and seek to create and
evaluate hands on and minds on results.
Today, as I rushed about from task to
task, appointment to appointment, I
paused as one of the first fall leaves fell
at my feet. The leaf’s only rush has
been its fluttering drop from branch…
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How to Hang a Gallery Type Exhibit
By Varin Acevedo
You have a space and you have a lot of artwork. Your job is to hang it, but where do you start? First, consider how you would like the show to be organized. There are several types of ways to organize. You can arrange things chronologically or thematically or by the artist. Or…
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